The Arabian Peninsula has the world's largest consumer per capital spend on perfumes. With yearly revenues amounting to around $ 3 billion, the Middle East perfume industry is showing steady growth. Interestingly, UAE accounts for more than one quarter of this mammoth share of the perfume market. Such phenomenal demand also represents huge untapped opportunities for both small and medium- scale investors. With the sweet smell of success pervading the ME perfume sector, Hamriyah Free Zone's Perfume World –equipped with 27 plots of 5,000 sq. m each, all specially earmarked for this industry is the right place to be to plunge into the heady business of fragrances.